National Fundraising Lists' primary goal in managing our clients' lists is to establish exchange relationships to reduce their list acquisition fees. Renting our clients' files to yield list rental income also helps to offset the major costs of their donor acquisition program. We work with our client base to develop realistic expectations for list marketing based on marketing history, our awareness of the marketplace, and our ability to project exchange capabilities and rental revenues. Our clients' house files names are their livelihood―and we only market their lists when we can do so without negatively impacting their overall program.
Every list represented by NFL has its own distinct marketing plan. We assist list owners in maximizing list rental income to help create a stable, diversified and accountable profit center aside from their direct-response programs.
We strategically and aggressively promote our clients' lists to increase list rental income through:
Knowing that today's marketplace is highly competitive and more diversified than ever, we carefully screen potential users and the packages they are mailing to our clients' donor files. We also provide yearly market and segment analysis including: