Acquisition Strategies


Selecting the most responsive audience to receive your message is a crucial step in your fundraising plan—and it requires a strategic approach and innovative solutions. If mailed to the wrong audience, your message may not be well received, so we target the right prospects for your fundraising program based on your organizational and acquisition goals. 


Our successful acquisition strategies focus on four key areas:

  • Identifying strategies to support top-performing resources by reviewing upfront results and long-term value.
  • Analyzing current and prospective markets to determine areas for expansion and uncover test opportunities.
  • Conducting in-depth analysis to understand the history of your program and provide analysis to guide strategic decisions.
  • Reevaluating our recommendations based on new data and results, changing market trends, and availability of current and new resources.


Let’s partner to find the right lists for your next campaign!