Blog

Cooperative Database Modeling: Breaking Down the Myths

We all know how challenging it can be to convince your membership director or board that it’s time to explore something new. Over the last decade, cooperative database (co-op) modeling has become an integral part of acquisition strategy for many organizations. When it comes to acquisition, you’re probably mailing exchange and rental...

General Data Protection Regulation (GDPR): What You Need to Know

Direct response is notorious for its acronyms. A new one is being added to the mix next week. The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018 in the European Union (EU) and will affect data security and impose restrictions on how organizations collect and handle the personal data of EU residents. 

Th...

Spring Cleaning Your House File

This year, we welcomed spring on the East Coast with a wintery mix. As most random thought processes go, the mess of rain, sleet, and general slush on the streets got me thinking about how it...

Utilizing Data to Drive Membership in the New Year

The New Year represents a fresh start, a time to set big goals. On a personal level I vowed to stock my fridge with healthy food and dust off my yoga mat. Prof...

To Rent, or Exchange – That Is the Question

As list brokers and list managers, we are faced with this dilemma on a daily basis. And to answer this question, we need to start with the most important...